Dude, where’s my weed?
It was only a matter of time before blockchain and cannabis — two of the latest Wall Street trends shaking up the old finance guard — would join forces, the Post reports.
It’s a “marriage made in heaven,” André van Regenmortel, chief marketing officer of düber Technologies, a creator of technology platforms for cannabis companies, said at New York cannabis event Tuesday.
The fragmented nature of the cannabis industry has proved to be a major buzzkill for members all along the supply chain, Regenmortel noted.
Enter blockchain — the ledger system underpinning most cryptocurrencies — that is often touted as the answer for all things ailing the business world, from accounting to contracts.
Not surprisingly, düber recently launched its own initial coin offering to further develop its blockchain-based platform — something that likely explained the presence of Wall Streeters at an event comprised mostly of downtown, hoodie-wearing millennials.
A blockchain-powered supply chain offers “a safer and superior consumer experience,” Regenmortel said.
A cushier way to enjoy your Kush, if you will.